exclusive lester minifigure now available in #LEGOStoreLondon!

Lester [40308]
(Photo by: Poncemel Ardiente)

Finally! Lester!

The rumors are true! As reported almost a year ago (yes, it has been almost a year since the biggest LEGO Store in London has opened), more Lester minifigures have been released!

In case you have forgotten, Lester is the official mascot of the LEGO Store London. He was featured heavily in the grand opening promotions, and also in the store design. The quintessential gentleman was said to spark an unexpectedly huge interest among brick fans that the initial plan of featuring him only in print and as an actual mascot was refined the last minute to convert him into brick form as well. During that time, there were only 275 ultra-exclusive Lester minifigures produced (no thanks to the limited and previously discontinued bowler hat piece). During the opening promotions, Lester can only be randomly obtained via a scratch card after a £55 (or more) purchase. He became super rare that a Lester minifigure was listed in the secondary market for up to £3500!

But now, for only £5.99, the Lester [40308] exclusive minifigure can be bought exclusively in the LEGO Store London in Leicester Square! It may not have the exclusivity of the first 275, but it's exactly the same thing! Actually, the new minifigure now comes with an added umbrella piece! Everything is neatly packaged in a pretty polybag. Purchase is reported to be limited to only three per household.

LEGO Store London Exclusive
(Photo by: Poncemel Ardiente)

It's really great for the LEGO Store London to offer something really exclusive, considering that it is a global flagship store for the brand. I was really expecting an I Heart London kind of theme, but Lester is definitely way better, in the sense that he has encaptured that classic British charm.

P.S. Many thanks to my best mates Kuys Ponce and Ate Joyce for snapping the pics, and for getting me my own Lester minifigure! See you soon!